Just because QR codes function with a precise pattern doesn’t mean companies still can’t get creative in the design. Consider integrating corporate colors, logos and images into QR codes to match current company branding. Below is a brief list Buckaroo compiled of amazing examples of creative QR codes, from the simple to rather complex.

1.  Buckaroo Marketing | New Media changed the typical black and white QR code to match its’ corporate colors of Buckaroo Red and Blue, seen in the logo.

2. Designed to mimic the Red Cross’ familiar logo, the “Help Japan Now” QR code was unofficially designed by the creative firm SET, based out of Tokyo. The code linked to the Red Cross’ official “Help Japan” page and helped raise donations in a quick manner. The funds went towards relief efforts after the wake of an 8.9 magnitude earthquake, followed by a devastating tsunami that hit Japan in the Spring of 2011.

3. Calvin Klein Jeans went big with their QR Code and placed it on billboards in both New York City and Los Angeles. Intriguing the viewer with the seductive phrase, “Get it uncensored,” the QR code replaces the racy ads of the past which featured their signature scrawny, half-clothed models.

4. The Cleveland Museum of Art placed these creative QR codes next to exhibits throughout the museum. The codes were used to enhance user-experience by offering more in-depth information on the art and directed them to online information or audio tours. It also offers a more interesting image to look at than a pattern of squares.To boot, the poster asks the stimulating question, “How do you see it?” which draws the reader in and peaks curiosity and action even more.

5. With its’ bold, bright colors incorporated throughout – both in the frame and the code itself – beauty and cosmetics company Sephora displayed this QR code design on billboards, posters and malls. What is great about this design is that it not only gives a clear prompt to action at the bottom. Lastly, Sephora branded the QR code with both the message “Sephora Presents…” and a style that matches their existing modern and colorful identity.

6. Major department powerhouse Macy’s included the the shape of a star, seen in both their logo and other promotional and branding materials into their QR code.  The code was used as a part of the store’s “Backstage Pass” campaign that gave customers access to exclusive video content.

7. During the holiday season of 2011, JCPenney stores offered customers the option to add a custom QR code called “Santa Tags” to gifts. After scanning the code, the gift-giver could record a special voice message for their gift recipient(s). The result is an extremely customer-focused and customizable use of QR codes.

8. Perhaps the coolest example of incredible QR code design, TIME Magazine released a collection of cover images. Based off real photos, these codes are truly inspiring, innovative. Just like the “Help Japan” QR code above, TIME’s codes were also designed by SET. The designs were a part of the magazine’s promotion of their online and mobile sites and were displayed on both major magazines and on billboards.

The examples given above are only a taste of the near endless possibilities that lie within QR code design and execution. Such codes can also be embedded onto items ranging from clothing and products to food and temporary (or real) tattoos.

For all the animal-lovers out there, click here for a bonus example of a creative QR code.

For more information on QR codes or how they can help your business, contact Buckaroo. Also, feel free to call us at 317.845.0830 or visit us as www.gobuckaroo.com

Read our final installation on QR codes: How Buckaroo Can Help